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Users will soon have a new feature that allows them to lessen the volume of AI-made videos appearing in their timelines. This initiative comes as the service revealed that it presently contains more than 1 thousand million AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a widespread launch. This development aligns with a rise in AI-generated material, spurred by recent AI video creators.

The Broader AI Trend

Studies have shown that approximately 10% of the quickest rising video streams on another major platform primarily display content made by AI. A large amount of this material is classified as “AI slop”, a label for substandard, bulk-generated content that is typically nonsensical or bizarre.

Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we intend to give people the power to increase or decrease of that, depending on their own likes,” said a company executive.

AI on the Platform

TikTok announced that there are now over a billion videos on its app tagged as AI-generated. Overall, over 100 m videos are added to the service daily, making AI content a minor part of its total content library.

User Control Features

Users will be in a position to decrease or raise the volume of AI content they see by accessing the “manage topic” feature in the platform and choosing “AI-generated content”. Additional categories that can already be modified under the filter include news, fashion, aesthetics, and choreography.

Content Labeling and Policies

The platform’s guidelines oblige users to label lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.

Furthermore, the platform will now attach an AI-generated tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is intended to stop users from attempting to evade the labeling process.

Educational Initiatives

TikTok is also establishing a $2 million awareness program for professionals and organizations to develop educational content about responsible artificial intelligence. This project will assist non-profit groups dedicated to training computer science.

Platform Protection

The platform has defended its safety measures, following discussion over plans to make redundant hundreds of safety staff in the UK. It is set to cut a significant number of roles in its user protection team in London, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.

A senior executive explained that human moderation would still have a role, but automated tools can protect employees by removing the most harmful content prior to it gets reviewed by people. TikTok stated a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its AI tools.

We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”